Nonprofit Wake Up Call

Nonprofits seek to improve their websites for many reasons:

• Raising Money
• Building a Community of Supporters
• Improving Membership Rates
• Increasing Participation in Programs
• Promoting Events
• Educating People About an Issue
• Inspiring Action
• Increasing Visibility and Clout
• Demonstrating Viability to Funders

These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:

1. Determine your objectives.
2. Assess your site.
3. Identify your audience.
4. Create your site map.
5. Determine your budget and resources.
6. Determine the features needed.
7. Select your Content Management System (CMS).
8. Determine your keywords.
9. Develop your content – words and pictures.
10. Install Google analytics.

Download a PDF of the Websites That Work presentation

Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com

Tags: Nonprofit Branding, nonprofit websites

This entry was posted on November 13, 2009 at 5:34 pm and is filed under + Red Rooster Group News, nonprofit websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.