Nonprofit Wake Up Call

Red Rooster Group, in a joint project with Moss Appeal, won a Silver MARK Award of Excellence for developing a “Cheap Date Kit” direct mailing for Reelzchannel. The award recognizes excellence in promotional creativity cable industry and puts us in the company of HBO, Showtime, other leading cable brands. The kit was mailed to decision makers of cable operators such as Time Warner Cable, to get them to consider Reelchannel for their line-up. The nearly 2-foot box filled with Smack ‘N’ Cheese, an electric votive, a tin of mints and a blanket, all promoting Reelzchannel, conveyed the concept of movies as a cheap date and paved the way for the sales team to make their pitch. Credits go to E.B. Moss, President of Moss Appeal for the concept, copywriting and project management, and Howard Adam Levy, Principal at Red Rooster Group for creative development and design.

Tags: cable industry award, design award, MARK Award, Red Rooster Group

This entry was posted on October 27, 2009 at 4:59 pm and is filed under + Red Rooster Group News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.