Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process which include: Conducting Research, Developing Your Message, Creating Your Visual Identity, Establish a Brand Infrastructure and Producing Outreach Materials. The workshop also emphasized the prominence of images over long text and included checklists for assessing your nonprofit name, nonprofit tagline and nonprofit logo. Key Take-Aways from the Webinar:
- A strong brand is essential to appeal to donors today.
- With over a million nonprofits, it’s important to distinguish your organization.
- A strong brand can help you convey your mission.
- The world communicates now through images first, then words.
- Branding is a 5-step process that moves from research to outreach.
- Research can help you uncover the perceptions that people have of your organization.
- A good tagline can help differentiate your nonprofit and excite donors.
- Your logo is the entry point for your brand.
- Pictures using people can help tell your story.
- A strong brand extends through all marketing materials.
Watch the Webinar: Wake Up Your Nonprofit Brand
Download a PDF of the presentation: Wake Up Your Nonprofit Brand
Contact us if you need help in reviving your brand: 212-673-9353.
Tags: branding for nonprofits, nonprofit branding presentation, Nonprofit Branding Seminar, Nonprofit Design, nonprofit logo, nonprofit name, nonprofit tagline, Red Rooster Group, support center for nonprofit
October 7, 2009 at 10:06 pm |
[...] webinar on nonprofit branding titled Wake Up Your Brand: How to Distinguish Your Organization and Reach Donors in a Down Economy was presented by Howard [...]