Nonprofit Wake Up Call

9.30.09 Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy

10.6.09 WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy

10.20.09 Marketing Your Fundraising Event

10.21.09 It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage

11.12.09 Websites that Work: How to Distinguish Your Organization and Reach Donors in a Down Economy

1.4.10 How Branding Can Help Your Fundraising Efforts

For full descriptions, see below.

I am pleased to invite you to the following seminars and webinars that I will be presenting to help nonprofit organizations to improve their branding, fundraising and event promotion. If you’d like more information on any of these, please let me know — I hope you can attend these. And if you’d like to book me as a speaker, please let me know that as well.

Howard Levy, Principal & Creative Director, Red Rooster Group

Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy

• Wednesday, September 30, 2009, 9:30 am – 12:30 pm ET
• Support Center for Non-Profit Management, 305 Seventh Avenue at 27th Street, NYC

Facing increased pressures from all sides, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to all stakeholders. This workshop will help you to understand what branding is all about, differentiate your organization from ones with similar missions, tell your organization’s story to appeal to donors and use emotion, authenticity and credibility to build your brand. This 3-hour workshop includes hands-on activities to help you focus your brand.

More info

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WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy

• Tuesday, October 6, 2009, 12:00 – 1:00 pm ET

This hands-on session is a free Webinar designed specifically for small and mid-sized social service nonprofit organizations. Facing increased pressures from all sides, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to members and donors. This seminar will show you how to review your brand and differentiate your organization from ones with similar missions, tell your organization’s story to appeal to donors and use emotion, authenticity and credibility to build your brand.

More info and registration.

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Marketing Your Fundraising Event

• Tuesday, October 20, 2009, 9:30 am – 12:30 pm
• Support Center for Non-Profit Management, 305 Seventh Avenue at 27th Street, NYC

This hands-on session is designed specifically for small and mid-sized social service nonprofit organizations. It will provide the tools and resources you need to attract more donors, and deepen their involvement, from the initial planning phase to the end of your successful event. Our panel of nonprofit marketing experts will show you how to Differentiate your event and reinforce your mission, create an integrated campaign for maximum impact, use every event phase to enhance your nonprofit’s brand, and avoid common pitfalls when promoting your event. This session is co-presented with Levinson Block.

More info and registration.

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It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage

• Wednesday, October 21, 2009, 9:30 – 11 am
• Brooklyn Creative League, 540 President St, 3rd Floor, Brooklyn, NY

This hands-on session is designed specifically for small and mid-sized business and social entrepreneurs who are launching ventures or are looking to create a more effective brand presence. Your logo is just the starting point for engaging your audience. We will explore how you can create you brand promise, develop an effective logo, and create a consistent brand presence across all forms of communications. This seminar will help you to understand what branding is all about, learn how to differentiate your business from your competitors, use emotion, authenticity and credibility to build your brand. express your value to your customers, apply your brand to your brochures, publications, and online presence.

Lear more

RSVP: howard@redroostergroup.com

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Websites that Work: How to Distinguish Your Organization and Reach Donors in a Down Economy

• Thursday, November 12, 2009, 9 am – 12 noon
• Pace University NFP Management Center, One Martine Avenue, White Plains, NY
• Sponsored by the United Way of Westchester

This popular hands-on clinic is designed to help you understand what creates an effective website and leave with specific ways to improve your site or create a new one. Geared specifically for small and mid-sized social service nonprofit organizations, this seminar will help you to understand the role your website plays in conveying your mission, attracting members and appealing to donors, understanding your audiences and creating the site around their needs, the key elements to make your website effective, key mistakes to avoid with your website, how to integrate social media into your online strategy, how to go about your site redesign process. The second part of the workshop is an interactive session of critiquing participant’s sites. So if your site needs, help, this is the session for you. Bring your URL and be ready to get some great feedback and advice.

RSVP to: howard@redroostergroup.com

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How Branding Can Help Your Fundraising Efforts

• Thursday, January 14, 2010, 9 am – 12 noon
• Pace University NFP Management Center, One Martine Avenue, White Plains, NY
• Sponsored by the United Way of Westchester

This hands-on session is designed specifically for small and mid-sized nonprofit organizations to help improve their fundraising capacity by building a strong brand. With reduced funding and more competition, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to members and donors. We will explore the role that a strong brand plays in this fundraising effort. This seminar will help you to: Differentiate your organization from ones with similar missions. tell your organization’s story effectively to appeal to donors, use emotion, authenticity and credibility to build your brand, distinguish your fundraising event and reinforce your mission, maximize the effectiveness of your fundraising campaign.

The second part of the workshop is an interactive session to help participants strengthen their brand and apply these lessons to their fundraising campaigns. Come prepared to share your website, fundraising materials and fundraising challenges to get some great feedback and advice from the group.

RSVP to: howard@redroostergroup.com