Properly promoting your event will help make it a success. I have compiled this checklist of items for promoting your fundraising event as well as free resources you can take advantage of.
EVENT MARKETING CHECKLIST
Promotion Before the Event
- Mail “Save the Date” postcard
- Post your event on your site (if you don’t have this capability or event registration, call us).
- Email blast to your donors
- Write article or post ad in your newsletter
- Advertise in local websites and publications
- List your event on www.charityhappenings.org
- Mail printed invitation
- Create journal ad solicitation sheet
- Create sponsor packages
- Promotional video
- Social media:
- Create a Facebook event
- Promote on LinkedIn
- Tweet about it on Twitter
- Order promotional items / gift bags to hand out
- Create event agenda, brochure, journal and other print materials.
- Create posters and postcards for local distribution
- Send out news releases to local media and online sources
Promotion During the Event
- Directional and Welcoming Signs
- Displays / Banners
- Podium Sign
- Presentation Screen
- PowerPoint or video presentation
- Program / Agenda
- Name Tags
- Awards / Certificates
- Agenda, Journal, Handouts, etc.
- Premiums, Gift Bags
- Remember to take photos and videos
Promotion After the Event
- Thank you notes to committee, vendors, sponsors, donors, etc.
- Post photos and videos on your website, Facebook, Flickr, etc.
- Send press releases to media about success of the event.
- Use social media to continue the dialogue with your donors – share photos, pose questions, conduct polls, etc.
- Promote your cause – explain what their donation does and what their participation means.
FREE RESOURCES
Free video for your nonprofit:
http://blog.redroostergroup.com/2009/07/01/free-videos-for-nonprofits/
Tips for taking better photos at your event:
http://blog.redroostergroup.com/2009/04/22/quick-tips-for-better-pics/
Promote your event here:
http:// www.charityhappenings.org
How Red Rooster Group can help you have a more successful event
Planning an event is a lot of work and we want to help you maximize the return you get for all your effort. So call us. For the past 17 years, we have been helping nonprofits like yours to add more value to their events. We can help to:
- Promote your event to sell tickets and sponsorship.
- Promote your organization’s brand through your event.
- Turn your donors into advocates for your organization.
Specifically, we can:
- Create a theme and design the look of the event.
- Create a promotional strategy to attract attendees and sponsors.
- Design all the materials necessary (invites, emails, journals, banners, etc.).
- Create websites and online promotion – including online registration for your event.
- Develop social media to foster stronger relationships with your donors.
- Take photos and video and handle publicity before and after the event to promote your organization.
For help with promoting your event, contact:
Howard Levy, Principal, Red Rooster Group, 212-673-9353 howard@redroostergroup.com
Tags: Charity Event Marketing Checklist, free event resources, nonpprofit branding, nonprofit event ideas, nonprofit event marketing, nonprofit event promotion, nonprofit event publicity, nonprofit event tips, nonrpofit event
March 21, 2010 at 1:51 am |
This is a great list. One thing that was missing was posting on some charity event calendars. The best charity event calendar is Charityhappenings.org http://www.charityhappenings.org. It’s the official master calendar of nonprofit events, benefits and galas.. You can also post photos from past events.
Best,
Stephanie
April 17, 2010 at 11:12 pm |
Stephanie, thanks for your comment – listing your event is a great idea.
For other sites that list events, see: http://blog.redroostergroup.com/2009/06/15/nonprofit-green-events/