Here’s one way to extend your message to a new audience of people that may not have heard of you – partner with another organization that has a sizable distribution. The Fresh Air Fund is able to reach millions of New Yorkers by striking a deal with Con Edison to include a “bill stuffer” solicitation envelope in their invoices to their customers. The insert is a self-addressed envelope that makes it very easy to respond with a donation.
WAKE UP CALL: What relationships (board members, donors, vendors, etc.) can you leverage to extend your message inexpensively?
Tags: bill insert, bill stuffer, cause marketing, charity appeal, Con Ed, direct mail, Fresh Air Fund, fundraising, marketing, nonprofit collaboration, nonprofit direct mail, nonprofit partnering, visibility
