Are awnings and banners awful eyesores or useful necessities? Red Rooster Group’s take on the Flatiron’s District’s Master Improvement Plan. Read the rest of this entry »
Awnings & Banners on 23rd, Oh My!
February 26, 2010 by Howard Adam LevyAsk the Expert: Media Sponsorship Expectations
December 15, 2009 by Howard Adam Levy
What should be expected from a media sponsor when asked to sponsor an annual gala fundraiser? When it comes to local TV, radio and newspaper sponsorships (if your sponsorship levels range from $600 to $10,000) what is reasonable to ask in return? It doesn’t seem like 10k would get you much air time if you were buying it outright. We are hoping to raise $30-50k in our second year and have 250-300 people attending. — Walter R.
Ask the Expert: Help – We Are Going Under!
December 15, 2009 by Howard Adam LevyPlease help us, we are going under! I have been the Executive Director for a small not for profit association for about 9 months which has been in business for about 11 years. We have been struggling with our budget and this will be our worst year ever due to the economy. Does anyone have any suggestions as to how to help out our profits? ANY assistance would be greatly appreciated! Thanks so much in advance! —Robin A.
Strut Your Stuff as a Red Rooster Group Intern
December 4, 2009 by Howard Adam Levy
Red Rooster Group is seeking marketing and design interns for the January 2010 semester. We are looking for motivated individuals who share our passion for making the world a better place. Read the descriptions below. Read the rest of this entry »
Websites That Work Seminar at United Way of Westchester
November 13, 2009 by Howard Adam Levy
Nonprofits seek to improve their websites for many reasons:
- Raising Money
- Building a Community of Supporters
- Improving Membership Rates
- Increasing Participation in Programs
- Promoting Events
- Educating People About an Issue
- Inspiring Action
- Increasing Visibility and Clout
- Demonstrating Viability to Funders
These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:
- Determine your objectives.
- Assess your site.
- Identify your audience.
- Create your site map.
- Determine your budget and resources.
- Determine the features needed.
- Select your Content Management System (CMS).
- Determine your keywords.
- Develop your content – words and pictures.
- Install Google analytics.
Download a PDF of the Websites That Work presentation
Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com
Handling the Big Questions
November 9, 2009 by Howard Adam Levy
Red Rooster Group has been handling some big-picture questions recently:
- Should a huge, 100 year-old Jewish organization with an older donor base retrench its strategy to attract the younger generation of donors, and if so, how?
- How can a Jewish federation serving a population with divergent interests build a cohesive community that boosts the fundraising of all Jewish organizations in the county?
- How can a Jewish social service agency serving an Orthodox community unify its six operating divisions and address taboo social concerns, while instilling an obligation to support the organization?
- In times of economic uncertainty and unstable relations in the Middle East, how can the number of people moving permanently to Israel be increased?
- How can an umbrella organization for Jewish day schools demonstrate its relevance and viability in a time of decreasing engagement in Jewish education?
- How can a Jewish venture fund remain relevant amidst increasing competition and fragmentation in the market?
These are some of the issues that we are addressing from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to move the needle, create real change, and provide lessons for other agencies.
It requires a combination of understanding the Jewish communal and nonprofit worlds, drawing upon deep expertise in branding and marketing, and bringing a fresh perspective that takes into account social innovation, technology, and trends in the business and nonprofit sectors. It also requires a deftness in building consensus among divergent parties and the ability to define a clear process and move it forward.
Check back as we report on progress on these issues and share our experiences along the way. We invite you to share your experiences in these areas as well.
WAKE UP CALL: What are the big picture issues that your agency needs help with?
A Nonprofit Sector-Wide Conference Can Bring Needed Clout
October 29, 2009 by Howard Adam Levy
Dan Pallotta calls for TED-like, sector-wide conference for the nonprofit and philanthropic worlds asserting that it will be a perfect vehicle for massive change. I couldn’t agree more. And understanding the reticence of nonprofits to see themselves as a sector, I want to add that another benefit of bringing together the various appendages of the philanthropic world is to generate much needed clout for the nonprofit sector in gaining the goodwill of Congress and the various oversight agencies. Read the rest of this entry »
Red Rooster Group Wins MARK Award
October 27, 2009 by Howard Adam Levy
Red Rooster Group, in a joint project with Moss Appeal, won a Silver MARK Award of Excellence for developing a “Cheap Date Kit” direct mailing for Reelzchannel. The award recognizes excellence in promotional creativity cable industry and puts us in the company of HBO, Showtime, other leading cable brands. The kit was mailed to decision makers of cable operators such as Time Warner Cable, to get them to consider Reelchannel for their line-up. The nearly 2-foot box filled with Smack ‘N’ Cheese, an electric votive, a tin of mints and a blanket, all promoting Reelzchannel, conveyed the concept of movies as a cheap date and paved the way for the sales team to make their pitch. Credits go to E.B. Moss, President of Moss Appeal for the concept, copywriting and project management, and Howard Adam Levy, Principal at Red Rooster Group for creative development and design.
Top Jewish Charities
October 27, 2009 by Howard Adam LevyThe Chronicle of Philanthropy is out with its annual list of the largest 400 nonprofits. Here’s a quick look at how the Jewish ones on the list fared in 2008 — by rank, level of private support and performance compared to 2007 (thanks to Gil Shefler): Source: By Jacob Berkman, The Fundermentalist.
Red Rooster Group Sponsors NJ Center for Non-Profits Conference
October 23, 2009 by Howard Adam Levy
Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference titled Ready, Set Recover: Succeeding in the New Landscape. The conference will bring together nonprofits in the state to gain insight into big picture issues and learn practical tactics for improving their organizations. Sessions will address the issues of accountability, advocacy, boards of the future, collaboration, human resources, marketing, media, and technology. The conference will be held on December 9, 2009 at the Crowne Plaza Monroe / Jamesburg, NJ. Red Rooster Group is providing naming, branding and promotional services for the conference. Other sponsors include JPMorgan Chase & Co., Novartis, Prudential, Bank of America, Mercadien Group and Nonprofit Central. Watch for further announcements.
